Cheap Rocket jackets

[spitfire]

http://www.newenough.com/joe_rocket_atomic_jacket_page.htm

All standard prices are very competitive, and I scored an Atomic Jacket on a closeout price of $69. Good stuff.

[JesseJames]

Nice deal, thanks!

[bigorange]

newenough is where I bought my oxtar boots. amazing price and they actualy made it to my door step a day early. great web site!

[blambsv1000]

I also have purchased from new enough...Unbelieveable deals, and a nice guy all around to work with on ebay. If you're an ebay member, you can actually get even BETTER deals than on his website! :headbang:

[slimdung]

Puchased my Tekinc Lighting jacket from Newenough. Great site and fast service!!

[Frobozz]

Newenough is great. I ordered my joe rocket pants there as well as some boots. Oh yeah, my wife ordered soft luggage there as well and I must say they have THE best prices as well as timely shipping and great customer service. Can't go wrong.

[R-WEST]

Just ordered some Joe Rocket gloves from them. They're great people!! :first:

[sv1k4animal]

Check out the closeout deals on helmets, too! Pretty damn good! (Too bad I don't need one right now...)

[wjfawb0]

I ordered one of the jackets from the link above and some phoenix gloves Wednesday night. I received them Saturday afternoon from FedEx. They fit great and are in excellent shape. (w00t)

Edited to add pic:
http://sweb.uky.edu/~wjfawb0/2005_5_21_JoeRocket_NewEnough/2005_5_21_JoeRocket_NewEnough2.JPG

[lawrence]

newenough is where I bought my oxtar boots. amazing price and they actualy made it to my door step a day early. great web site!



what do you think of the oxtar boots? any good? i'm due a new pair , everyone is running sidi & alpinestars at the moment so i fancy something different myself,

[utah]

Think it must be somthing for US or Canadian members only....Not available in Europe !!!

[Randy Singer]

I got a new Joe Rocket Blaster 3.0 leather jacket today. I'm very impressed with the fit, and all of the nice features that the jacket has, including the panels that run down the sides of the jacket, which can be removed in hot weather to expose perforated leather for flow-through ventilation.

I got it from a local dealer, who wanted $299 for it, which is the full suggested retail price for the jacket. I told him that I could get it for less on the Internet, and he told me that he would match the price in any ad that I xeroxed and brought him.

He thought that he really had me there.

You see, big brands like Joe Rocket ensure that dealers want to carry their merchandise by allowing the retailers to have a big markup and by making sure that no one deeply discounts their products, so that markup isn't reduced by having to meet the competition's price. It's illegal for manufacturers to control retail pricing (it comes under the Sherman Anti-Trust law) by insisting that retailers can only charge a certain price for a product. However, in recent times manufacturers have gotten around this by requiring their retailers to sign what is known as a MAP contract. (MAP = Minimum Advertised Price.)

You see, signing a MAP contract means that a retailer can't _advertise_ a product for under a certain price. If you can't advertise a low price, there is practically no advantage to having a low price compared to other retailers, because you can't draw in customers based on that low price. This means that competition between dealers is effectively restricted. You can only shop based on price if you actually travel from one retailer to another and compare their prices. Since retailers for these products are generally given "protected territories" (that is, no one else nearby is allowed to carry the product) even physically shopping around is of little value. Thus retailers aren't forced to compete for customers based on price, and discounting is unnecessary. If a retailer doesn't have to lower their price for a product, chances are excellent that they won't.

Now, when my local dealer told me that he would match the price of any Internet ad that I xeroxed, he knew that MAP contracts applied to Internet retailers also. So he thought that I wasn't going to find a lower price than his, and that I would have to come back and pay the full retail price.

However, Internet retailers have found a way around the terms of their MAP contracts. They don't advertise their low pricing. However, they still discount to attract customers. Generally, you don't see the discounted price until the item is in your "shopping cart" on the Internet discounter's Web site. I took a screenshot of the discount price offered on the Joe Rocket Blaster 3.0 jacket on the MotoXoutlet web site, where it was going for $225, and that is what I showed to my local dealer. I'm sure that there is quite a good markup on this jacket, because my dealer only argued a little bit before he matched the price. He probably still made well over $100 on the deal.

(I used to be in retail many years ago. I was a car stereo salesman. There was next to nothing in our store that didn't have at least a 100% markup. Some items had a three or four times markup, and a few things had as much as a 7 times markup. Its very hard for many folks who have never been in retail to believe that there is this huge of a markup from wholesale to retail, but this is usually the case.)

So, my point here is that you shouldn't settle for the high prices that you see on advertised products, especially popular products like motorcycling apparel. These things have huge markups, and with a little dealing you can probably get yourself a good discount.